portfolio > Max bodywork
Max Alcantar is the owner of Max Bodywork, specializing in tailored bodywork that goes beyond the traditional massage. Max’s mission is to provide transformative experiences that not only rejuvenate but inspire a lasting commitment to self-care. His integrated massage techniques combine advanced modalities like Myofascial Release, Active Release Technique, Cross Fiber, Graston, Cupping, and Proprioceptive Neuromuscular Facilitation.
Location:Los Angeles
Client:Max Alcantar
year:2024
industryPhysical Therapy
Massage Therapy
Personal Training
The ChallengeCreating a Branded Website that Attracts the Right Clients & Stands Out in a Competitive City
Max’s initial DIY website limited business growth due to a misaligned brand identity that lacked clarity, credibility, and connection with potential clients. His brand did not clearly communicate his expertise, specialties, or long-term value as a massage therapist and aspiring chiropractor. In an already saturated wellness market, sitting at the heart of Los Angeles, the absence of defined positioning and educational content made it difficult to stand out against stronger competitors and instill confidence in prospective clients.
To address these gaps, Max moved forward with a comprehensive rebrand that aligned his digital presence with the depth of care he provides in person. The focus was on clarifying his messaging, strengthening his authority, and creating a seamless, user-friendly booking experience to increase engagement and conversions. By positioning him as a certified expert with a distinct treatment philosophy, his brand now builds trust before clients ever step into his practice.
Now, he is consistently booked months in advance and preparing to expand into his newly founded chiropractic practice in Summer 2026.
