portfolio > DecipHER women
Amy Fitzpatrick is the founder of an innovative predictive health system to support women through pregnancy and motherhood. DecipHER Women is on a mission to discover how hormones shape the physical & mental health of women they can create healthcare that supports women in pregnancy, pre and post natal care.
Location:Rotterdam, the Netherlands
Client:Amy M. FitzPatrick
year:2024
industryWomen’s Mental Health
Holistic Medicine
Women’s Hormonal Health
The ChallengeEstablishing a Recognizable Research System That Builds Credibility & Secures Support
Amy Fitzpatrick came to me with a bold vision: to create the first ever predictive and learning health system designed to support women through pregnancy and motherhood. The concept behind DecipHER Women was powerful but it needed a professional foundation to be taken seriously by stakeholders, collaborating researchers, and grant committees. Without a clear brand identity and structured digital presence, DecipHER Women risked being perceived as a research idea rather than a legitimate, scalable health system.
To address this, we developed a cohesive brand and strategic one-page website that positioned DecipHER Women as an established initiative not just a concept in development. The focus was on translating complex research into clear, authoritative messaging while creating a recognizable visual identity that could stand alongside respected institutions and funding bodies.
now, DecipHER Women presents as a defined system with a forward-thinking philosophy that can revolutionize the way we address women's mental health
