strategic squarespace homepagesTurn your Instagram traffic into actual client inquiries.
You don’t need a full website to start. But you DO need a homepage that clearly communicates your value and guides someone to say yes.
You’re not lacking traffic. You’re lacking direction. you're pretty well known on instagram,
but followers & likes do not equal guaranteed inquiries or clients.
You notice people checking you out often.
They’re clicking your link from Instagram, you’re getting referrals, good word of mouth…
And yet still?
They don’t inquire.
Not because they’re not interested.
But because likely your website isn’t guiding them to take the next step.
So you’re left wondering:
do I need a full website?
do I just need better copy?
should I keep trying to figure this out myself?
Truthfully?
You don’t need all the pages perfect right now.
You need the right page doing its job.
DMs work for the clients who are sold, but what about the ones on the fence? how are they perceiving you?
one page can change the way your IG visitors view your business.
Your homepage sets the tone.
It either:builds trust
communicates your value
and moves someone toward inquiring
Or…It confuses them, overwhelms them, or gives them no clear next step.
And when that happens?
They leave.
Homepage Headstart is a solution I built to fix this page first before you deep dive into a full website. This is not a shortcut, but a strategic set up while you continue to prime your business.
What is Homepage Headstart?
it's not a full website build, and it's also not a “good luck, figure it out.” serviceIt’s a strategic, conversion-focused homepage
designed to:
clearly position your offer
guide your ideal client through a decision
and turn your existing traffic into inquiries
So you can start seeing return
before investing in a full site.
what you walk away with:Custom homepage design (Squarespace 7.1)
Copy guidance so your messaging actually lands
Strategic layout built for conversion
Clear CTA flow (so people know what to do next)
Mobile optimization
site structure to support future pages
color, typography, & visual direction
Investment: $2,300OR 50% upfront ($1,150) + 3 monthly installments of $383
OR 4 monthly installments of $575
Delivery Timeline: ~ 1-2 weekswe’ll transform your homepage into a layout, flow & design that makes your business go from New to the game to the best in the biz
what we achieved for swan lake weddingsStrategic use of new brand photos
User-optimized site map and navigation to ensure seamless booking
Clean layout and design for flow & storytelling
Intentional applications of color, typography, and graphics
SEO-targeted copywriting and keywords
Ideal client messaging
Defined next steps
before
after
your investments should pay you backIf your average service is around $500…
you’d only need 4–5 clients to make your investment back.
If it’s closer to $1,000?
that’s just 2–3 clients.
And the goal isn’t just to break even,
it’s to finally have a homepage that actually helps you bring those clients in indefinitely.
Of course, results depend on your offer and visibility but your homepage should be supporting your marketing and social media, not slowing it down.
if your iG is your main form of connecting with potential warm leads, your website needs to be optimized for the cold ones.
not having an optimized website costs more than opportunities, it costs YOUR REVENUE.
If your services are around $500 and your website is losing even 1 client a month…
that’s $6,000 a year in missed revenue.
And for most businesses, it’s more than that.
Homepage Headstart gives your the foundation to ensure your website isn’t the thing holding your business back but working alongside your socials to create a seamless marketing system.
homepage headstartHow it Works
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Once you’re ready, you’ll secure your project with a 50% deposit and choose your start date. You’ll also receive a short questionnaire so I can understand your business, offer, and goals before we begin.
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Before anything is designed, we map out your homepage flow, messaging direction, and overall structure. This ensures everything we build is intentional not just visually appealing, but effective.
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I write your homepage copy and design your site inside Squarespace, bringing everything together into a cohesive, strategic page that guides your audience and supports your offer.
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You’ll review your homepage and share feedback. We refine as needed to make sure everything feels aligned, clear, and ready to go live.
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You’ll walk away with a fully designed, strategic homepage — plus the structure and direction to build out the rest of your site with confidence.
From here, you can either continue building on your own…
or upgrade to a full Website in a Week or Custom Website Proposal where I complete the entire site for you.If you decide to move forward with a full website build, your investment is applied toward your total project cost.
✨ This is perfect for you if…
You’re getting traffic (Instagram, referrals, etc.)
You don’t have a site yet, or yours isn’t converting
You’re not ready for a full build, but you’re ready for something strategic
You want something that actually works, not just looks good
🚫 This is likely not for you if..
You’re looking for the cheapest option possible
You’re not ready to invest in your business yet
You want a full multi-page website right now
have questions? i have answers!-
Yes, because your homepage is where most people decide whether to stay or leave.
When it’s structured correctly, it can carry a lot of weight: building trust, communicating your value, and guiding people to take action.
From there, you can always expand, but this gives you a strong, strategic foundation to build on.
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That’s actually the goal for a lot of clients.
Your Homepage Headstart can roll directly into a full website later, and your investment is credited toward your full build.
So nothing is wasted you’re just starting smarter.
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Your homepage plays a huge role in whether someone decides to inquire or not.
While results always depend on your offer and visibility, a clear, strategic homepage removes confusion and makes it much easier for the right people to say yes.
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That’s completely fine.
This is often for people who do have a site but it’s not converting the way it should.
We refine the messaging, structure, and flow so it actually supports your business.
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Homepage Headstart is designed to be a focused, efficient process so you’re not stuck in months of back-and-forth.
You’ll walk away with something clear, intentional, and ready to go live.
Typically they’re complete in 1-2 weeks. -
That’s exactly what the inquiry form is for.
It’s a quick way for me see if this is the right next step for your business, no commitments yet, just asking questions!
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Because with Homepage Headstart you’re not just paying for a page, you’re paying for the strategy behind it.
This includes discovery, positioning, conversion-focused structure, copy direction, design, and mobile optimization, all working together to make that one important page actually perform.
studio founder + designerHi there, I’m Odalys ogma.
I design websites with strategy at the center because after crafting dozens of websites and brands all over the world, I realized a beautiful site without direction doesn’t do much. The clients I worked with that have thrived with a new website all had one thing in common: they started with a proper foundation for their online presence.
My approach is focused on clarity, structure, and intentional design, so your website becomes something that works with your business, not against it. Because if your website is not making you money, it’s likely costing you money.
If you’re ready to bring your website online and actually convert some clients from it, let’s work on that together.
Start with one page that can turn your “maybe” clients into “heck yes” inquiries.
You don’t need everything figured out.
You just need to stop losing people when they land on your site.
Takes 2 minutes to inquire. Just a few questions to get the process started.